Larissa holding a What's Up sticker
Larissa holding a What's Up sticker

About What's Up in Salzburg.

Hi, I’m Larissa, originally from Brazil, but I’ve called Salzburg home for the past eight years. I first came here to dance at the theater, and that experience deeply shaped how I see the city. Culture isn’t just something I appreciate - it’s part of who I am.

When I arrived, I kept hearing that Salzburg is boring. Honestly? I couldn’t disagree more. This city is bursting with life, from its growing food scene to its vibrant cultural events. The only problem is a lot of it happens quietly, almost like Salzburg’s best-kept secret.

That’s why I started Whats Up In Salzburg, to gather all the good stuff in one place - the food, the festivals, the hidden gems, and the cultural moments that make Salzburg more than just Mozart and pretty views. What started as a hobby in order to share tips with my friends has now grown into a community of people who love Salzburg’s culture as much as I do.

So whether you find this website while planning your first trip or you call Salzburg your home, I hope it helps you discover a side of Salzburg that’s vibrant, delicious, and full of surprises.

Let’s keep exploring - the city is full of secrets, and I’m always up for the ride.

Timeline

How it all started.

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July 2017

Larissa moves to Salzburg

I moved here with a curious mind, a camera roll full of cafe photos, and a determination to find out what really goes on beyond Mozart souvenirs and Sound of Music.

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November 2022

1st Post as WhatsUpInSalzburg

WhatsUpInSalzburg started as a guide for friends. I was always researching what was happening and somehow knew about every gig, brunch spot, and hidden event in the city. What began as casual tips shared over coffee turned into a growing community of people who want to experience the real Salzburg.

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November 2023

One Year Aniversary - Pubcrawl

… aka the event disaster, lots of rain and only a handful of people.

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November 2024

1st Media Partnership with Bergfilmfestival

The first time seeing our logo on the big screen at Das KINO.

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November 2024

Two Year Aniversary - Treasure Hunt at Mirabell Gardens

This time arround 70 people showed up to search for hidden goodies at Mirabell Gardens.

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April 2025

Officially registered as a Company

After only two years of good organic growth we thought it was time to make things official and go full time with WhatsUpInSalzburg.

July 2025

Hit the 10k mark

Finally got to the super dreamed 10k followers mark on Instagram! Can’t wait for what’s coming next!